Inspired by our nordic heritage

I’m Victoria, founder of Saede (formerly Saade).

Saede is inspired by my Estonian roots, where sauna is a way of life.

Since I've been a child, evenings in the sauna were moments of calm, connection and reset.

After years working in activewear and swimwear, I realised that synthetic fabrics don’t belong in the heat and that true saunawear didn’t exist.

Saede brings it back. Merging Nordic tradition with modern performance for a more natural way to experience the heat.